James River Association

Year Founded
Local Leader/Exec. Director
Robert Campbell, Upper James Senior Regional Manager
Bill Street, CEO
Primary Contact Name
Rob Campbell
Main Address

16 South 17th Street, Suite 100
Richmond, VA 23219
United States

Upper James River Center/James River Adventures
150 Rocky Hill Rd
Madison Heights, VA 24572
United States

What We Do

For nearly 50 years, the James River Association has been providing a voice for the James River and taking action to promote conservation and responsible stewardship of its natural resources. We protect the river and connect people to it.

Interesting Info
  • By improving the health of the river over nearly five decades, JRA has paved the way for our citizens, wildlife, and ecosystems to rely on a clean river.
  • We engage more than 13,000 students across the watershed every year, including more than 1,500 in the Lynchburg area in 2019.
  • Our Lynchburg office is home to our batteau program, which provides river trips on our historically accurate batteau boat!
Geographic Location